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What to Offer as a Virtual Assistant

Having been an Executive Assistant to C-Suite executives for over a decade now, I understand the wants and needs of many executives. Unless there is something out of the ordinary that is expected, I have a pretty good handle on how to provide optimal assistance.

Virtual Assistant responsibilities are manageable and even simple at times. One key item to keep in mind when accepting work is time zone difference. If you are on PST, can you get up multiple hours early to get to work? If you are on EST, can you start multiple hours late and work late into the evening?

You may not have to worry about the aforementioned issue if your virtual assistant tasks are flexible. Make sure not to take a 9 to 5 in a completely different time zone.f you desire or need to work variable hours.

As a freelance virtual assistant, you have the ability to offer many services. You also have the benefit of choosing various projects that align with your daily schedule. Below are a few of the tasks I recommend offering if you want more control over your hours.

Blog Management

There are many responsibilities when you manage a blog. Below we have noted a few items you can include when you offer this service.

  • Brainstorming sessions
  • Creating a content strategy and assisting in the prioritization of blog topics
  • Managing a content calendar and post on a schedule
  • Assist in hiring and managing content writers and editors
  • Teaching and training internal contributors
  • Source and manage guest bloggers
  • Provide analysis of published content

Editorial Calendar Management

Editorial calendar management is a relatively simple task. Usually, it falls into the Content Manager’s lap and can sometimes get messy, especially if neglected due to other pressing tasks. Relieving an employee of this responsibility can greatly benefit a business.

Email Marketing

Email marketing is widely used and should never be an afterthought. It isn’t too complicated, so it is reasonable for a company to outsource the tasks (to someone like you).

If you decide to offer this to clients, make sure you have an understanding of how to use email marketing tools, potential CRM integration, and the best email formats to drive traffic to sites. Prior to working with a client, make sure you understand their focus and decide if it is something you are able to promote.

Manage Affiliate Programs

Managing affiliate programs is no small task. If you take on this role, you need to be highly organized and should have quite a bit of time set aside to devote to it. You need to know how to develop and grow relationships with affiliates while optimizing the company’s affiliate system/pipeline.

Creating Marketing Campaigns

If you plan to assist by creating marketing campaigns, you should have the ability to plan and schedule many campaigns. They are not one and done projects. They take time and you need to ensure that they are delivered on time and within the allotted budget.

Brand Management

A brand manager has an extreme amount of influence over an organization. You will need to have a full understanding of the business’ brand idea/how they want to be seen. Among other responsibilities, you will be analyzing brand positioning and consumer insights, helping shape and communicating the vision of the company, as well as translating elements of the brand into plans and market strategies.

Customer Engagement Management

Customer engagement is another extremely important, behind-the-scenes job. You will need to assist customers using the services of the business you are working with, help solve client issues and manage the financial aspects of contracts between the company and clients, and ensure contracts are carried out according to the business terms.


Bookkeeping is a service you can offer that allows you a great deal of control. You can offer simple or very in-depth services. Basic bookkeeping can often be completed at any time of day. As long as the company you’re working with understands your hours, this can be a great virtual assistant task for anyone doing these tasks in addition to a day job or someone who has small children and can only work early in the morning or late at night.

Format EBooks

This is pretty straightforward. Once you have knowledge of how your client would like their ebook formatted, you can get this completed for them pretty quickly, depending on the size of the book, of course.

Social Media Setup and Management

Many companies need assistance with social media. To some company owners, social media isn’t something they understand or desire to get involved in themselves. Once they understand the importance of the channels for engagement and marketing purposes, they will look for assistance.

You can assist with all social media platforms including:

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Snapchat

Prior to jumping in, you will need to analyze the business and decide which social media channels fit with the company’s mission. For example, if pictures and/or videos are rarely or never produced by the company, you can rule out Instagram and Snapchat.

Create Presentations

Creating and formatting presentations is a basic part of life as an assistant. Once you set expectations and have all of the information from the company, you can create effective presentations. One tip, find out who the presentation is being made to–this can help you when deciding how to format or enable you to make suggestions of changes to the presentation.

Online Store Setup

Setting up online stores can be simple. If you have created one before or dabbled in doing so, you likely have a preferred platform and can offer this service to a local shop that is hoping to gain an online presence. If you know of a local store that has the ability to expand, you can suggest an online shop instead of opening another store, as costs will be much lower.

Data Entry

Data entry is a broad offering, but is very basic and can be a somewhat mindless task to be completed any time of day. Like bookkeeping, this can offer a lot of freedom for your schedule.

In conclusion, you can see that there are many options when it comes to virtual assistant tasks that you can accomplish on your own time. Keep in mind that you still need to complete tasks in a timely manner. From the beginning, set expectations with your clients. They should have a good idea of your schedule and how and when you will deliver. Make sure to ask your client the timeframes they have experienced and expected in the past. This will give you an idea of what they will most likely expect, even if they say your terms are ok. Habits and expectations in business are hard to break and you shouldn’t expect an employer to have changed their mind before meeting you.

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